path: root/addons/website_event_sale/data/event_data.xml

<?xml version="1.0" encoding="utf-8"?>
<odoo>
    <data noupdate="1">
        <record id="event.event_type_data_ticket" model="event.type">
            <field name="name">Sell Online</field>
            <field name="website_menu" eval="True"/>
        </record>
    </data>
</odoo>